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How to Waste Money on Social

How to Waste Money on Social

Social holds the reputation of being an inexpensive form of social marketing. I have celebrated this in the past, yet it comes with a big “but” (and I cannot lie). The caveat is, unless you are building relationships and regularly posting great content,...
Contagious – What Makes Things Catch On?

Contagious – What Makes Things Catch On?

What makes something contagious? I don’t mean the cold or flu, where contact causes sharing & a sneeze. I mean the sharing of knowledge, cultural memes or just general content sharing. Jonah Berger is a Wharton marketing professor, and his book Contagious...
Beware The Vanity Metrics

Beware The Vanity Metrics

You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...
No Money, No Problem…wait, what?

No Money, No Problem…wait, what?

A huge perk of social marketing is the absurdly low overhead to start compared to traditional digital & print marketing. Aka….basically zero. Sure, many platforms have algorithms that make it “pay to play” if you want to reach more of your audience (looking at you...