The question to ask FIRST when choosing a marketing budget.

The REAL questions you should be asking yourself when trying to determine your marketing budget.   Someone raised an interesting question to my AltMBA community recently. They were in the midst of building a brand new business and were polling our shared network...

How to Waste Money on Social

Social holds the reputation of being an inexpensive form of social marketing. I have celebrated this in the past, yet it comes with a big "but" (and I cannot lie). The caveat is, unless you are building relationships and regularly posting great content, you are...

Follow me on Instagram? How about no.

The last time there was a raging uproar over Instagram was when they culled the bots & fake followers, leaving countless fragile wounded egos in their wake. Until last month. Surely we saw this coming when Facebook acquired Instagram for a...

What Makes Content Catch On & Spread?

What makes content contagious? (aka irresistibly shareable) I don't mean the cold or flu, where contact causes sharing & a sneeze. I mean the sharing of knowledge, cultural memes or just general content sharing. Jonah Berger is a Wharton...

Beware The Vanity Metrics

You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...

No Money, No Problem…wait, what?

A huge perk of social marketing is the absurdly low overhead to start compared to traditional digital & print marketing. Aka….basically zero. Sure, many platforms have algorithms that make it “pay to play” if you want to reach more of your...

Negative Reviews are a Good Thing (and yes, I am sober)

Negative reviews & comments on social media don't tickle. When you see them your gut clenches up, your heart pounds and your mind races, wondering if your reputation just got flushed down the toilet. It is really easy to pull a full on chicken little in these...

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