How to Waste Money on Social

Social holds the reputation of being an inexpensive form of social marketing. I have celebrated this in the past, yet it comes with a big "but" (and I cannot lie). The caveat is, unless you are building relationships and regularly posting great content, you are...

Follow me on Instagram? How about no.

The last time there was a raging uproar over Instagram was when they culled the bots & fake followers, leaving countless fragile wounded egos in their wake. Until last month. Surely we saw this coming when Facebook acquired Instagram for a cool $1 billion dollars...

Contagious – What Makes Things Catch On?

What makes something contagious? I don't mean the cold or flu, where contact causes sharing & a sneeze. I mean the sharing of knowledge, cultural memes or just general content sharing. Jonah Berger is a Wharton marketing professor, and his book Contagious covers...

Beware The Vanity Metrics

You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...

No Money, No Problem…wait, what?

A huge perk of social marketing is the absurdly low overhead to start compared to traditional digital & print marketing. Aka….basically zero. Sure, many platforms have algorithms that make it “pay to play” if you want to reach more of your audience (looking at you...