How I Get The Most Out of Natural Light for Video

I've shared recently on social media that one of my goals this year is to do more video. With that comes figuring out the best ways to get crisp, clear, videos without forking over a bunch of cash on studio lights. The trick for capturing great video on the cheap is...

SEO is not that important

SEO has it’s place It can help your site index higher in a search, and while it isn’t something you should completely ignore, I still get a little twitch every time a client asks if I also “do” SEO. No self-respecting web designer or marketer...

The antidote to shady marketers is you!

I have a love/hate relationship with marketing. The good I love the strategies that allow us to get our message out to the masses, and create huge cultural shifts when people share theories, thoughts & ideas. The bad Marketers get a bad rap, and in some cases it’s...

How to successfully use video in a Facebook Ad

Got a cool brand video and looking to use it to find more clients on Facebook? You might want to rethink that strategy. In my experience, video is not an effective form of creative for a lead generation campaign on its own. Especially when the video is pretty long, or...

The question to ask FIRST when choosing a marketing budget.

The REAL questions you should be asking yourself when trying to determine your marketing budget. Someone raised an interesting question to my AltMBA community recently. They were in the midst of building a brand new business and were polling our shared network to find...

How to Waste Money on Social

Social holds the reputation of being an inexpensive form of social marketing. I have celebrated this in the past, yet it comes with a big "but" (and I cannot lie). The caveat is, unless you are building relationships and regularly posting great content, you are...

Follow me on Instagram? How about no.

The last time there was a raging uproar over Instagram was when they culled the bots & fake followers, leaving countless fragile wounded egos in their wake. Until last month. Surely we saw this coming when Facebook acquired Instagram for a cool...

What Makes Content Catch On & Spread?

What makes content contagious? (aka irresistibly shareable) I don't mean the cold or flu, where contact causes sharing & a sneeze. I mean the sharing of knowledge, cultural memes or just general content sharing. Jonah Berger is a Wharton...

Beware The Vanity Metrics

You’re so vain, I bet you think this post is about you. Ok, I lied, it sort of is. Ever wondered what value a “like”, “follow”, or “retweet” really holds? It’s not a surprise that these metrics can be a bit contentious. It’s not as if someone clicking on that...

Pin It on Pinterest