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Hey there, I’m Alexa.

I’m a no-nonsense babe who shows you how to fix your relationship with the web and take your brand from weak to chic!

Ready to refine your brand, today? Enroll now in my FREE course, Internet Rehab 101.


You’ll learn how to start using the internet productively, and stop using the web just to procrastinate.

It’s time to develop a personal brand, grow your business, and share your magic with the world.

I’ll show you how in 10 lessons packed with actionable content, and knowledge.

You’ll learn how to refine your brand, develop a healthy relationship with the internet, and get tips for sharing your content with style & confidence.

Fill in your name & email address below to enroll in Internet Rehab 101!

Don’t worry, your inbox is safe with me (I guard mine like Fort Knox too!),  I will never spam you. You can unsubscribe at any time, and should! You might find that I am not the right fit for you, and that’s ok. And hey, if I get boring, unsubscribe from my list for that too–and don’t hesitate to tell me why! I love kind, generous feedback.

These aren’t more hokey, “do this to grow your following tips”. Your brand won’t sell itself, you have to put in work! (or if you prefer, werk. probably both…)

No sleazy tactics, no recruiting bots to like, follow & comment for you, & no shortcuts.

This is about owning your work, making a statement, and showing the world the value you bring to it.  This is about telling your story to the world.

Find your voice

If you get tongue-tied when people ask “what do you do” and don’t know how to talk about your work, I’m here to help. It’s time to stop dreaming and start doing.

I’ve been there

In April of 2017 I left my 9 to 5 gig to go out on my own. Fast forward to now and I am still supporting myself as a fully-fledged, independent lady boss.

I didn’t have it all figured out when I went out on my own, but have discovered smart habits + best practices to help entrepreneurs and solopreneurs captivate people when telling their story–in person, on their blog and via social media.

Start today

I work with clients all over the world and help them discover how to share their story in an authentic, meaningful way. You can get the same advice & expertise for free in my Internet Rehab 101 course.

It’s time to build something for yourself. Your own beautiful, unique personal brand. 

I’ll show you how

And, who am I?

Oh, hi! I’m Alexa. I’m a total goofball who loves playing dress-up and clowning around (when I’m not geeking out on marketing that is).

I have a science background (BS Neurobiology) and a knack for the numbers and metrics–applying the scientific method to business concepts is what drew me to marketing in the first place. I get down learning new marketing theories, and finding new ways to reach people with honesty & heart.

I polished my marketing skills at a Fortune-500 healthcare company. I learned marketing tactics & strategies from the best in the business, including coursework on social media marketing at Harvard, and participating in & coaching Seth Godin’s AltMBA.

I may not have all the answers to make your brand beautiful & effective overnight, but let’s be real… no one does.

Marketing is a practice, and a science. You try something, you learn from your results, and you do it better the next time around. The best you can do is put yourself out there, be authentic, and keep showing up.


I currently live in Reno, NV with my partner, our 2 cats, and our 4 silkie chickens (fluffy muppets, seriously, Google them).

When I’m not on a computer, I’m playing with our pets, riding my motorcycle, or doing arts & crafts (unicorn horns for the win!)


Other places to read my work

I write other places too (although the best new stuff comes in my newsletter!). Here’s one of my pieces on It’s Your Turn, a publication by Seth Godin’s AltMBA alumni on

Really want to dig deep? Check out the body of work I produced during Seth Godin’s AltMBA here.

This was cool too. Seth Godin mentioned me in one of his blogs.

Ready to beautify your online brand and quit wasting time online?

Enroll now in my FREE course, Internet Rehab 101.

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